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Based on an analysis of product performance - which bring sales and profit or which only consume marketing budget - will see sales increases . To this end, many stores have been preparing for the Easter campaign since the beginning of January, implementing TRUDA technology to know in advance which products to promote and which products to remove from the campaigns, in order to achieve increased profit.Declares Cătălin Macovei, founder of TRUDA and specialist in digital marketing for over 10 years. Thus, the online stores in the TRUDA portfolio expect sales to increase by 15%-17% on the occasion of the Easter holidays, the Job Function Email List average value of the shopping basket being 370 lei, 27% higher than last year. The most visited sites are those that sell specific products for Easter - Easter cakes and pastries, traditional dishes.
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Easter decorations, holidays, floral arrangements or corporate gifts, but also stores in the fashion, DIY, interior design, pharma and car categories. In fact, more and more Romanian consumers prefer to order online the necessary products on the occasion of one of the most important holidays of the year, both to avoid the congestion in stores and to benefit from discounts and special offers during this period.
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