Collages are a nice change from individual images

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Use the power of images for engagement! © iStock / Getty Images Plus/damedeeso. Good images make your content unique But it's not the quantity that counts, but especially the quality. At the end of the day, we content marketers always have to resort to stock photos. This is not reprehensible either. However, we should make sure that users do not immediately identify them as run-of-the-mill stock photos. Nevertheless, good self-made or meaningful pictures from bloggers are of course always more beautiful and, above all, more unique.


Also make sure that the images enhance your content, make it better or at least Special Data more amusing. It's best if the images tell the same story as the text. Sometimes it is simply not possible to find suitable images. Then it may be more effective to choose a funny, amusing or provocative image. Here, the caption or the surrounding text must lead to the image and create a link between the image and the text. Tip: If you are conducting an interview or incorporating expert opinion into your article, always ask your expert or interview partner for suitable images.




For example, someone who has already built a birdhouse and blogged about it can also come up with corresponding pictures. But also remember to obtain consent so that you can then use it for your content marketing. Relevant image formats for content marketing Collages. The advantage of collages is that you can use several images at the same time and show different perspectives if necessary, while also saving space. And you have the opportunity to create a unique image from several images you have already used.