We often talk about archetypes

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Defining your buyer personas means defining buyer profiles, who have similar purchasing behaviors. that is to say models of people and their behaviors. Today, the simple segmentation that still works in B2C is obsolete in B2B. It does not allow us to define targets precisely enough and that is why we are now focusing more and more on the notion of buyer persona. Taking a shortcut and asserting that defining your marketing personas amounts to carrying out segmentation is therefore, strictly speaking, an error.


Many companies, when launching their activity, still  Phone Number Dataneglect this step, which is nevertheless not the least important. It is at the origin of the entire marketing strategy that will be implemented downstream, but above all, it determines its effectiveness. Buyer personas template download Why define your buyer personas? Now that you understand what a buyer persona is, it seems important to us to explain to you why it is essential to define them! On the one hand, defining your buyer personas will allow you to optimize your inbound marketing strategy.




Indeed, defining a profile of typical buyers at the start of your marketing strategy will allow you to know precisely who you are addressing and how you should do so. Thus, you will perfectly know their behavior, their habits, their interests, their expectations, their preferences, but also their aversions. You will then be able to offer them content that matches their profile and their issues. On the other hand, by creating content adapted to your buyer personas, you will attract highly qualified traffic to your site that you can nurture with the right content, that is to say, the one that meets their expectations.