Social Commerce: Blurring the Lines Between Social Media and Shopping

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This means that, after having detailed the profile of your potential client, it is time to set the type of keywords they will search for. For the same service or product there are many different types of keywords, both short and long tail, so you will have to find a balance between common but highly exploited words and less searched words but with almost no competition. You must also take into account the cost per click CPC. If you are going to make a larger investment, with a higher cost per click, you will access a higher search volume, but at the same time you will face greater competition.


Again, its about finding a balance between the investment you want to make, the type of Mexico Phone Number Data competition you face and what your potential clients are looking for. Use specialized tools. The company that offers you this service, Google, has a keyword planner available that you can use to find the best options. Here you will be able to see all the necessary data, such as the volume of searches or suggestions for other similar keywords, so you can make an intelligent and efficient choice. . Give a structure to your Google Ads campaign If there is one useful tip that you can learn here about how to run a good Google Ads campaign, it is organization.





We have already talked to you about planning before, but having a good strategy, an internal organization and an adequate structure is perhaps the most important factor when determining whether the campaign will be successful or not. You must keep in mind that Google Ads campaigns are grouped by ads, as many as keywords you have implemented in your strategy. Because of this, it is important to have a campaign outline that allows you to follow the initial plan and analyze some KPIs such as ROI to understand which keyword variations work better and which perform worse. .