As well as some relatively well-known metrics

piloyniloy13@gm

to Google BigQuery (now only available in UA360, the paid version of UA). Analyzes from within the company, but also from the industry level, will highlight interesting trends on which business decisions can be made more easily, based on BigData. If you're already sighing that the marketing tools you work with are changing again and you have to start over, give us a sign ! We hear you! We can make the transition easier, together. What is different in GA4 vs UA GA4 is event based . Views have been removed from GA4,  (metrics, e.g.


bounce rate). GA4 puts a strong focus on users rather than individual sessions, as it  Italy WhatsApp Number Data currently is in Universal Analytics. GA4 captures data streams , meaning your site and app can integrate into a single property and deliver data about individual users across multiple platforms. GA4 has an improved automatic tracking system , which eliminates many of the actions that in UA are done manually by each individual user (eg: scrolling on the page, outbound clicks to other sites, site search, video search, file downloads) .



GA4 takes data from multiple devices – what kind of device the user used to access a website, mobile, tablet, laptop or desktop. Google now recognizes if it was a single visitor who logged in from two different devices and will no longer register two or three different users. Is GA4 a better tool than UA? Certainly GA4 is not yet ready to replace everything that was already implemented in UA, especially for more advanced users who knew every detail of the tool. But GA4 is the future, and that's why it's important to start familiarizing yourself with all its features as soon as possible and discover them as they are implemented by developers.