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They can only be poorly optimized. Together with a performance marketing agency, you should make calculations and optimize channels, taking into account ROI. Therefore, remember to measure, collect and archive everything, regardless of the stage of the sales process. Based on this information, you will prepare an effective sales campaign. Settlement models depending on the campaign goal Image campaigns: CPM (Cost Per Mile) – payment for , ad views. Very inefficient. Costs may vary from PLN to even PLN per , views. Prices depend on the prestige and pricing policy of the publisher.
It also has to do with the size of the ad, its placement on the website and its impact. Flat Fee is a fixed fee for displaying an advertisement on the website. We choose where the ad appears and receive a guarantee that % of visitors will see it in a given period, e.g. for a month. This is an effective solution that builds the frequency photo retouching of contact with the message. For example, by advertising on a sports website that is visited on average times a month by one user, we will obtain the same average frequency of contact with the advertisement. Unlock the potential of your business Tell us about your needs and expectations, and we will present you a dedicated strategy for your business.

See how we work and schedule a conversation with our experts today! WORK WITH US! Sales campaigns: CPC (Cost Per Click) – a fee for each click on an advertisement, the most common in sales campaigns. The rate often depends on the effectiveness of the ad, i.e. the CTR parameter (click rate per ad views). The higher the CTR, i.e. the more likely users are to click on the ad, the less you will pay. CPL / CPA (Cost Per Lead / Cost Per Action) – the cost of acquiring a contact or performing an expected action by the recipient (it may be, for example, downloading an e-book, subscribing to a newsletter or downloading a mobile application).
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