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Content and SEO optimized blog posts. It’s not a quality vs quantity thing, but rather a quality and quantity thing. It’s just how content is these days. You need to pay to play with Google. Try to aim to publish one to five blog posts a week for decent results. The closer to five the better. If you’re following a proper keyword strategy, you should start seeing some good results after your first 50 published articles.

Know, it’s not easy. Hence, why not every company does it. But once you do have a bunch of high ranking articles on your wJust look at HubSpot’s blog, they literally rank in the top results for most marketing related topics  creating phone number list defensibility against their competitors. 8. Distributing your content A mentor of mine once told me, “going from zero to one is really hard. Make sure you piggyback on something.



What he meant was to initially grow on top of other platforms. Look at this: Quora, Pinterest, and Medium grew from Google SEO Webflow initially grew from a post on Hacker News Gymshark grew from Instagram Thousands of media companies are growing from Twitter, YouTube, and TikTok In content marketing, there’s often a misconception that you first need to create content then distribute it.