Effective platform marketing strategies and success stories

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The biggest difference between a platform and a product or service is that users must continuously interact and create value. Therefore, strategies to increase exposure to potential customers alone have limitations. It's not just a one-time exposure, it's about keeping users on the platform continuously. Of course, a new influx strategy is important, but ultimately, if the exchanged value is not satisfied by the user, the strategy will be useless. Platforms must therefore use strategies such as influencer marketing, content marketing, referral marketing, social media marketing, and email marketing to attract new users, retain existing users, and build a strong brand image. With a marketing strategy like this in place, your digital platform will be successful. 5 effective platform marketing strategies Let’s take a closer look at effective platform marketing strategies.



Influencer Marketing Influencer marketing is a powerful way to promote your platform to a wider audience. By partnering with influencers with large followings on social media, platforms can increase awareness and reach new users. Influencers can create content that showcases the features   Special Data and benefits of the platform and convince their followers to sign up and try it out for themselves. To get the most out of influencer marketing, platforms need to select influencers that fit their brand values ​​and targets. content marketing Content marketing involves creating valuable, informative content that solves customer problems or is informative. By sharing useful content on social media, blogs, and other online channels, your platform can establish itself as a leading brand in your industry and build a fan base. Content marketing can also help improve SEO and drive traffic to websites on the platform. Referral Marketing Referral marketing is a way to encourage existing users to invite their friends and family to the platform. By offering incentives such as discounts or rewards for referrers, platforms can motivate users to share the platform with others.




Referral marketing is an efficient way to acquire new users and build a strong user base. Social media (SNS) marketing Social media is a powerful tool for promoting digital platforms. Platforms can use social media channels to engage with users, share valuable content, and showcase their brand personality. By using targeted advertising on social media, platforms can attract new users who are interested in their products or services. email marketing Email marketing is a great way to get information about new services, features, or promotions from your brand. The platform can send newsletters and updates regularly to motivate users to continue using the platform. Email marketing may also be used for users to share feedback and ideas to improve the platform. Platform marketing success stories① Today’s house | Customer data and personalized marketing Today's home app Today's House focuses on providing users with the information they need and providing customized services that suit their tastes and inclinations. To this end, we provide services centered on content communities and conduct personalized marketing by analyzing user data.