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This could be someone who has had problems in the past or who simply has a negative perception of your brand. It is important to know this type of Buyer Persona to be able to identify and address their concerns and improve your brand image. Example: If you sell beauty products, your Negative Buyer Persona could be someone who had an allergic reaction to one of your products in the past and now has a negative opinion of your brand.
It's important to work to address their concerns and improve the image of your brand in their mind. Design Thinking: a methodology to create a buyer persona Design Thinking is a problem-solving methodology that focuses on creativity and innovation. persona, as it allows you to Phone Number Data develop empathy with the customer and better understand their needs and desires. In the process of creating a buyer persona using Design Thinking, the idea is that the client is the expert in their own experience and that it is necessary to listen to and observe their needs and behaviors in order to create an accurate portrait of them.
The Design Thinking methodology to create a buyer persona is divided into several phases, which can vary depending on the approach of each company or team. Below is a possible phase structure: STEP 1 Empathize: This phase involves understanding the client's needs through observation, active listening and data collection. It is important to talk with current and potential clients, analyze their behavior on social networks, review their comments on forums and blogs, among others. STEP 2 Analyze: once the necessary data has been collected, all the information must be analyzed to define the main characteristics of the buyer persona. In this phase, your interests, needs, behaviors and expectations must be defined. STEP 3 Ideate: in this phase we seek to generate ideas to address the problems and needs of the buyer persona. Multiple solutions can be generated and then select the one that best suits the needs of the buyer persona.
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發表於 2024-1-29 11:43:12