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This difference in responses between the group that saw the ads and the group that did not will determine the influence your ads have on key metrics , such as brand recall, brand awareness, or audience regard for the brand. That is, with a sampling of responses, we will be able to know how YouTube impacts our brand recognition. brand-lift-advertising-digital Let's talk more about user surveys Brand Lift surveys must comply with advertising policies and program policies and cannot be used to collect personally identifiable information.


In these surveys, questions with topics that may be sensitive such as: Age Race Disturbing, objectionable or adult content Incitement to violence or intolerance Vulgar language Other inappropriate content Violation of Brand Lift's survey policies may result in survey Whatsapp Number List disabling or account suspension. About BL measurement data on Youtube After seven days of campaigning, all survey responses can be collected and results extracted ; although it is recommended to leave the ad active for longer.





Depending on the number of responses to the survey, you will be able to see the following metrics: Influenced users Cost per user influenced Absolute Brand Lift Brand Lift room for improvement Relative Brand Lift Percentage of positive responses in the reference group Positive response rate after exposure The following Brand Lift metrics will be available as soon as the advertised product campaign is published: Exposed Group Survey Responses Reference group survey responses.