The Power of Praise Testimonials in Marketing

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No matter where they are (see what we did there?). Use a strong verb to start your CTA You don’t have a ton of space to get your point across. Don’t dilly or dally. Let your audience know exactly what you want them to do by leading each CTA button with an action verb. call to action - screenshot of a call to action page promoting free gift There are different action verbs depending on the type of business you run and what you want your customer to do. Here are a few ideas: For an ecommerce website: Start your CTA with words like “buy,” “shop,” or “order” If you’re promoting a newsletter or piece of content: Start your CTA with words like “download” or “subscrib.


For a service-based business: Try CTAs that begin with “call now” or “book your appointment.” What you don’t want is to simply say something exists. “Our newest fashions are available” won’t stir people to action, whereas “click here for the latest Iceland Phone Number trends” feels kinetic and is more likely to improve your click-through rate. Include words that provoke emotion or enthusiasm If you want more clicks and conversions, you need to elicit a strong response from your audience. An enthusiastic CTA that taps into emotional copywriting is just the thing to get it done. call to action - screenshot of a landing page from brand Done Done Let’s say someone is looking to book a trip with their family.





They come across a CTA like “plan your dream vacation today!” That’ll get them hyped and thinking about what their dream vacation looks like. They’ll eagerly click the link in your ad. Some other ways your CTAs can tap into emotion include: Reducing risk and insecurity Building trust Creating urgency Communication value Don’t forget punctuation. Add an exclamation point to the end of your CTA to max out the excitement. It’ll make your CTA pop and give it a little extra kick. Give your audience a reason to act In other words, tell people what’s in it for them if they click. Will it help them do their jobs better, lose weight, or save money? This will tie in heavily with your value proposition, or unique selling point