You may as well buy ad space on the placemats at a truck stop on 95.

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Quora ads are dispersed betwixt actual information, like so: quora ad in the wild between relevant answers If a prospect is searching for information about your company, product, competitors, or industry, Quora presents you with a unique opportunity to slide between insightful responses (bonus brand equity points if your team contributed ‘em) with a contextually relevant ad closely resembling what you’d see over on AdWords. In the example above, which depicts the results for “What is the best Facebook campaign strategy I can use for an online clothing store,” there’s an ad for General Assembly’s part-time digital marketing course.

The nontraditional educator is attempting to use Quora ads to teach a man to Benin WhatsApp Number fish, so to speak. I dig it. Quora says Quora offers advertisers… A large, engaged audience Quality content High user intent Measurability The GA example I just touched on supports the first few claims. Someone looking to bolster the performance of their Facebook ads is clearly engaged. The ad itself is sandwiched between insightful responses the likely served to educate the searcher. User intent is clear. While I whole-heartedly agree with the first three points, I’m ready and willing to quibble with the “measurability” bit. This isn’t for lack of effort but, rather, newness.





Facebook, a comparatively old ad platform, is only just affording advertisers functional, actionable measurability (provided they implement the Facebook Pixel). If Quora continues to innovate on this front (and offer more robust targeting, because we could always use more robust targeting) its ad platform will quickly become a staple for online marketers. With that, let’s jump into setting up your very first Quora ad. How do Quora Ads Work? If you’ve dipped your toes into the PPC waters at some point, the process of creating, managing, and optimizing a Quora ads account will feel familiar to you. So, without further ado… Creating a Quora Account Visit the “Advertising on Quora” page and click the big, blue start now button: quora ads start now button From there, you’ll be instructed to create an account name and enter your business and contact information. Standard procedure. Once everything looks kosher, click “create account.” Installing the Quora pixel Without the ability to measure success—or lack thereof—online advertising is frivolous.