Does your brand make them feel

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Finally share this brand vision with everyone who works with you The more thoroughly they understand and agree with it the stronger your brand will be How to formulate corporate mission Before writing first summarize what value your company brings to customers first step Think about it What industry does your business belong to Agricultural and sideline products medical care art collection or what Who are the customers Step Think about it How does your brand meet industry needs What means are used such as innovative thinking data discounts etc Will this differentiate you from your competitors


What else are different third step Form these answers into a short BM Leads laymans statement avoiding any industry jargon Mr Mos corporate mission pursue environmental protection and exquisiteness and strive to create reasonably priced artworks for art lovers Each work is handcustomized by skilled sculptors How to establish brand personality and brand image To establish brand personality and image everything must be done from the customers perspective and what the customer thinks Brand personality Brand personality condenses your brand vision and mission statement into one word





Think about how your brand makes people feel and the answer is selfevident safe free happy excited relaxed confident or something else You can dig deeper into customers real thoughts through questionnaires or focus groups to see if they are consistent with your assumptions Brand image If your brand was a person how would you describe him That is the brand image you want to establish For example charming destructive sarcastic funny serious innovative traditional mature youthful cynical authoritative professional witty reliable adventurous rebellious .