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When are they online? This is when you’ll post content and be available to speak with them live. What kind of content are they interested in? What are the topics they want to know about, and how do they like their information delivered photo, video, infographic, etc.? You’ll then use this information to inform everything you do and create, from your website wording to how you offer customer service. Act Like a Human, can fall into the trap of acting and talking like a faceless, no-nonsense, buttoned-up brand. But even if your branding is more conservative than free-spirited, there are ways to still be warm and approachable. Look at these two examples.
The first, from Wendy’s, represents a company that’s all fun, all the time, and it isn’t afraid to be trendy and to use slang, either. The second is from Warby Parker, a decidedly more reserved company, but one that still speaks to its customers like they’re people Frist Database they appeal to a young-ish demographic, too. Wendy’s / Twitter Warby Parker / Instagram The point is that you have to have some type of personality: One that’s true to your brand while also honoring your audience. Figure out a way to connect to the real people who make up your audience like you’re a real person, too. Post Visual Content Stuck on what to say?
Instead of over-thinking your next text-only blog post or Tweet, focus on visual content instead. Photos and videos perform better than text-only content, and on platforms like Instagram, Pinterest and YouTube, those forms of media are the norm, not the exception. Even in places like Facebook and Twitter, where you could get away with posting only copy, visuals stand out more and tend to get higher engagement. You don’t need a media department or special equipment to create visual content, either though if you had either, that’d be nice. Take behind-the-scenes videos, use curated content from your audience members, create cute Stories, or post inspirational quotes in fancy lettering.
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發表於 2024-3-13 15:09:04