The ad you will be showing them will be different

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That is because Facebook also allows retargeting campaigns on its platform. Facebook Retargeting Same with Google, you just need to install a Facebook pixel that will enable you to track your visitors and their actions as they engage with your brand. You can also create lists for your leads so your campaigns can get more personal. LinkedIn Last but not the least, you can use LinkedIn for your retargeting campaigns as well. LinkedIn Retargeting To use this platform, you need to install their LinkedIn Insight Tag to your website so you can retarget them using ads on LinkedIn.

They also have demographic segments for more personalized retargeting marketing campaigns. Effective retargeting strategies Retargeting marketing, like any kind of marketing, also needs strategy to be effective. And as always, personalization is the name CY Lists of the game. Segment your audience I cannot stress this enough. Audience segmentation is one of the main things you should be doing, whether it’s remarketing or retargeting. When you segment your audience, you are able to give them more relevant and personalized ads. You can segment your audience by behavior, intent, or demographic.




Then you can show them ads that are relevant to the lists you’re putting them in. For example, you can show an ad to your past visitors who viewed your Christmas decorations but left before engaging anything.  to those who added the decorations to their carts but left without purchasing, or those who are looking at non-Christmas-themed decorations instead. Choose the right platform The next question is, where is your target audience hanging out? If your past visitors (whom you’ve segmented) prefer LinkedIn over Facebook, then it would not make much sense to invest on retargeting campaigns in Facebook.