Image Smart Insights TheThe matrix aids marketers in planning their content to best suit their audience. This allows brands to share content that will help reach their goals through tailoring content to the customer journey. With the wide range of content marketers can share its not enough to only educate customers about your brand. You must also share content that entertains inspires and convinces your audience to follow your brand over your competitors.
From awareness to purchase The Content Marketing Matrix outlines how you must modify your content depending on your goal. Is your aim to acquire new customers or retain existing Furniture and Fixtures Manufacturers Email List ones The horizontal axis on the CMM begins by making customers aware of your brand. It finishes with customers who are at the purchase stage of their journey. You must then question if customers in a particular stage would prefer emotional or rational account.
The matrix then recommends a handful of content types to suit your strategy. According to the CMM the content has four primary purposes to entertain educate inspire and convince. functions in more depth to decipher what type of content best suits each category. . Entertaining content If youre reaching out to new customers you want to make them aware of your brand. Fewer customers are likely to engage with your brand if you share uninteresting content that does not stand out. The matrix therefore recommends publishing content that entertains new customers to instantly grab their attention. This encourages them to look further into your brand.
發表於 2024-4-30 18:15:07
